Introducing
The only CRM built for B2C
Stop chasing transactions. Klaviyo turns customers into diehard fans—obsessed with your products, devoted to your brand, fuelling your growth.
Powering 169,000+ relationship-driven brands
Wait, a CRM for B2C?
Yes! Finally, one platform combining marketing, service, and analytics—for real-time personalisation, smarter decisions, and seamless growth.
Marketing
Benchmarks
Customer hub
Email marketing
pills
Integrations
Klaviyo AI
Mobile push
Profiles
Reporting
SMS marketing
Reviews
Send messages that make an impact, on all the right channels
Service
Personalise customer service for happier customers and more sales opportunities
Analytics
Fully understand what’s working and what’s next, without all the noise
Data platform
Unify all your data to see the full story of each customer and anticipate their wants
More personal, longer-lasting customer relationships—at scale
Accelerating and optimising your success with Klaviyo AI
Fueling growth for brands that don’t settle
"What I love most about Klaviyo is that it’s equally usable for a complete novice and an expert."
Becca Millstein
Co-founder and CEO, Fishwife
"The initial cost reduction was north of 40% all in, including IT hours and the cost of the subscription."
Anthony S.
VP of DTC ecommerce for home and outdoor division, Helen of Troy
Inspiring your next move with insights and resources
Unify your data.
Delight your customers.
Drive real growth.
Klaviyo B2C CRM is your unified platform for building smarter digital relationships.