SMS campaigns
Engage your audience instantly with SMS campaigns
What are SMS campaigns?
SMS campaigns, also known as SMS marketing campaigns, allow businesses to send targeted text messages to subscribers, delivering promotions, updates, and alerts directly to their mobile devices. With high open rates and near-instant engagement, SMS campaigns provide a direct and effective way to connect with customers.
SMS campaigns include one-time sends—for example, a single promotional text to a list or segment. Automated SMS flows, by contrast, are triggered by customer actions or timing—for example, a welcome text when someone signs up, or a series of follow-up messages post-purchase.
Why do SMS marketing campaigns matter for marketers?
SMS marketing campaigns stand out because they’re fast, direct, and incredibly effective. People almost always have their phones on them—making SMS the most immediate channel in a marketer’s toolkit.
For B2C brands in high-touch industries like retail, hospitality, and wellness, this means you can reach customers at exactly the right moment with promotions, reminders, or updates they’ll actually see. Whether it’s a flash sale, appointment nudge, or limited-time offer, SMS puts your message front and centre.
Beyond speed, SMS campaigns drive real business results. Studies show SMS can outperform other channels when it comes to engagement, click rates, and even revenue per recipient. Personalised texts sent to the right segment can convert at high rates, while timely reminders can reduce missed appointments and recover abandoned carts.
For marketers looking to improve ROI, add urgency to their messaging, or round out an omnichannel strategy, SMS marketing campaigns offer a proven, scalable way to engage customers in the moments that matter.
Why choose Klaviyo for your SMS campaigns?
1. Omnichannel reach with real-time engagement
Klaviyo helps you reach customers instantly across SMS, email, and mobile push—all from one unified platform—so your campaigns stay timely, relevant, and connected at every stage of the customer journey. Rather than managing channels separately, Klaviyo lets you orchestrate messaging across touchpoints, ensuring customers get the right message on the right channel at the right time.
Here are two ways that Klaviyo powers omnichannel campaigns:
– Cross-channel coordination: Trigger SMS if an email is unopened, or use SMS for urgent alerts and email for deeper content—all in a single workflow.
– Real-time delivery: Send messages the moment they matter most, turning engagement into action like store visits or instant purchases.
2. Real-time reporting that drives smarter decisions
With Klaviyo’s built-in reporting tools, you don’t have to guess what’s working. From deliverability to revenue attribution, you get a clear, real-time view of how your SMS campaigns are performing—so you can double down on what’s driving results and adjust what’s not. Track clicks, conversions, replies, and revenue, all in one place.
Here are two features that make Klaviyo’s SMS reporting both powerful and easy to use:
– Deliverability insights: Monitor message delivery, bounce rates, and unsubscribes to keep your sending reputation strong and your messages seen.
– Real-time performance dashboards: View up-to-the-minute results for every campaign and flow—including revenue per message—so you can optimize on the fly.
3. AI-powered content and optimisation
Klaviyo makes it easy to create and fine-tune SMS campaigns with AI features that save time and boost results. From writing copy to testing send times, Klaviyo’s built-in tools help marketers work smarter without sacrificing creativity.
Here are some AI features from Klaviyo that can help you quickly create campaigns:
– SMS assistant: Use AI to draft messages quickly.
– A/B testing: Test variations to see what resonates with your audience, and automatically send subscribers the variant they’re most likely to click.
– Content optimisation: Automatically send subscribers the variant they’re most likely to click.
4. Built-in compliance
Klaviyo takes the complexity out of SMS compliance. With built-in tools for managing consent and honouring opt-outs, you can send responsibly and maintain customer trust.
Here are two compliance features from Klaviyo that keep your SMS campaigns safe and strategic:
– Compliance tools: Capture opt-ins and manage unsubscribes with safeguards that keep you compliant.
– Smart Sending: Ensure you’re not sending too many texts to customers over short periods of time.
Key features of Klaviyo’s SMS messaging
|
Feature |
Description |
Available on Klaviyo |
|---|---|---|
|
SMS campaign creation |
MMS support: Send multimedia messages with images or GIFs. Emoji integration: Enhance SMS campaigns with emojis for engagement. | |
|
Automation & targeting |
Flow builder: Create automated SMS sequences based on customer behavior. Triggered SMS messaging: Send messages in response to specific customer actions. | |
|
Analytics & optimization |
Performance dashboards: Monitor SMS performance metrics. A/B testing: Optimize SMS marketing campaigns by testing different messages. | |
How to get started with Klaviyo’s SMS messaging
1. Sign up for a Klaviyo account. If you aren’t a Klaviyo customer, get started with SMS by signing up for a free Klaviyo account.
2. Enable SMS in your account. Activate SMS capabilities in Klaviyo’s platform.
3. Obtain subscriber consent. Use forms and opt-ins to grow your SMS subscriber list and stay compliant.
4. Launch your first SMS campaign. Create a targeted message, select an audience, and send.
5. Automate SMS flows. Set up flows that trigger SMS messages based on customer interactions.
6. Optimise for better performance. Analyse results and improve SMS campaign strategies over time.
Klaviyo’s SMS campaigns empower businesses to create high-impact, data-driven SMS marketing campaigns that drive engagement, sales, and long-term customer relationships.