Personalised SMS marketing
Deliver tailored messages that resonate with your audience
What is personalised SMS marketing?
Personalised SMS marketing is a strategy that uses customer data to send tailored text messages to customers based on their behaviours, preferences, and interactions with your brand. By leveraging customer data, businesses can craft messages that are relevant and timely, leading to improved engagement and conversion rates.
Instead of generic mass texts, each message is relevant to the recipient’s interests or behaviours. For example, if a customer signs up on your site, makes a purchase, or abandons a cart, a pre-set SMS flow can automatically send a timely, contextually relevant text—like a welcome offer, a thank-you note, or a cart reminder—without any manual effort.
Why does personalised SMS marketing matter for marketers?
SMS is incredibly effective because it reaches customers instantly and drives real action. Most people always have their phone on hand, which means an SMS gets delivered to targets instantly. Personalised messages perform even better, turning generic outreach into meaningful interactions. A tailored discount, appointment reminder, or back-in-stock alert feels helpful, not pushy—keeping customers engaged and more likely to return.
The impact is even stronger when SMS is part of a broader marketing strategy. Brands that combine SMS with email or other channels often see higher conversion rates. A text might reinforce an email offer, or vice versa, creating a connected customer journey. As more platforms embrace SMS, it’s clear that personalised texting is no longer a “nice to have”—it’s an essential part of how modern B2C brands communicate.
Why choose Klaviyo for your personalised SMS marketing?
1. Omnichannel engagement from one platform
Klaviyo makes it easy to manage SMS, email, and mobile app messaging in one place, so you can deliver a consistent experience across every channel. If a customer skips an email, you can automatically follow up with a text—ensuring messages reach them on the channel they’re most likely to engage with.
Here are two primary features that make Klaviyo’s omnichannel approach so powerful:
– Unified messaging: Design flows that move seamlessly between SMS, email, and push notifications, all from a single interface.
– Cross-channel sequencing: Campaigns are orchestrated to hit the right channel at the right time, without overlap—driving higher engagement and conversion rates while optimising efficiency.
2. Data-driven personalisation at scale
Klaviyo gives marketers the ability to create SMS marketing that feels personal, relevant, and timely—at scale. By consolidating all your customer data in Klaviyo Data Platform, every text you send can reflect a customer’s purchase history, browsing behaviour, engagement level, or loyalty status. You’re not guessing what a customer wants—you’re using real-time data to deliver messages that make sense for each person.
Here are two powerful features from Klaviyo that can help you create personalised SMS messages:
– Deep segmentation tools: Target messages based on behaviours, traits, or past purchases—like sending re-engagement offers to lapsed VIP customers.
– Dynamic SMS content: Automatically include personalised elements like product suggestions, loyalty status, or even MMS images to boost relevance and conversion.
3. Personalised recommendations that get smarter with every send
Klaviyo’s SMS automation isn’t just set-it-and-forget-it—it’s built to evolve with your customers. With conversational SMS flows, you can send custom product recommendations based on past behaviour and gather new insights along the way. Each interaction helps refine future messaging, so every reply, click, or preference captured makes your next message even more relevant.
Here are two key Klaviyo features that power dynamic, data-rich SMS experiences:
– Conversational flows: Ask questions, recommend products, or gather preferences via two-way SMS—then automatically update profiles based on responses.
– Behaviour-based automation: Trigger personalised texts using real-time customer activity, like browsing or past purchases, to recommend the right product at the right time.
Key features of Klaviyo’s personalised SMS marketing
|
Feature |
Description |
Available on Klaviyo |
|---|---|---|
|
Tailored content |
Dynamic content: Customise messages using customer data. | |
|
Automation |
Customisable flows: Design unique SMS journeys tailored to your audience. Event-based triggers: Send SMS based on specific customer actions. | |
|
Omnichannel |
Profile-level intelligence: Track real-time engagement patterns at the individual customer level and create personalised journeys. Plan and launch campaigns: Increase cross-channel engagement across email, SMS, push, and WhatsApp—from one visual canvas. | |
How to get started with personalised SMS marketing
1. Sign up for a Klaviyo account. If you aren’t a Klaviyo customer, get started with personalised SMS marketing by signing up for a free Klaviyo account.
2. Enable SMS in Klaviyo. Activate SMS features within your Klaviyo account.
3. Collect consent. Use sign-up forms to gather explicit permission from customers to receive SMS messages.
4. Build segmented lists. Organise your audience based on behaviours, preferences, and demographics.
5. Design personalised messages. Utilise dynamic content to craft tailored SMS campaigns.
6. Set up automated flows. Create flows that trigger messages based on customer actions.
7. Monitor and optimise. Analyse performance metrics to refine your SMS marketing strategy.
Klaviyo’s SMS capabilities empower your business to deliver personalised, timely, and relevant messages, fostering stronger customer relationships and driving sustained growth. It’s just one of the powerful features in our B2C CRM.